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Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Branding for Marketing Impact

News Releases vs. Advertising for Entrepreneurs

News releases are powerful PR tools in the search marketing world.

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News Releases and PR vs. Advertising

Getting visibility for a green company and its new solution for old problems is an ongoing challenge. My experience with hundreds of entrepreneurial companies leads me to advise entrepreneurs to FIRST take a "guerrilla" approach to getting the message out. Public relations. Phone calls. Tradeshows. Lead generation. These person to person methods are more effective for a company strapped for revenue.

Craft Your Message...and Engineer It for MEAT!

Part of public relations is the "news release". News is ... well new! And interesting. And a SOLUTION to a real problem.

You'll notice that our name has three keywords: California - Green - and Solutions, so, that's our THEME. And we press everything up against those three keywords.

Good Press Release Example

The following example is interesting and effective PR for several reasons.

It has an unusual amount of educational information in it. I seldom receive informative, meaty releases like this -- but appreciate them because they are the basis of a really good article.

It actually uses a "sustainable media" distribution service!

It arrived. I'm constantly amazed that I invite so many companies to send me their news release and I will use it -- and they never arrive. Most small/medium business leaders (SME) and entrepreneurs do not feel comfortable writing a news release and therefore put news releases low on their list of priorities. We've found however, that in today's age of search marketing -- getting your news release out there is vital! And it is inexpensive.

You can hire a writer to write a few (or one) news release to show you how it's done and what is needed. They you will be able to keep you eye out for new topics that fit and write your own.

So...enjoy this example...learn from it. Don't mimic it completely, but apply the lessons to your own public relations efforts.



News from: Green Star Products, Inc

GSPI: Algae, The Misunderstood Answer To Our Fuel And Global Warming Problems

(CSRwire) SAN DIEGO--(BUSINESS WIRE)--July 19, 2007--Green Star Products, Inc. (OTC:GSPI) President, Joseph LaStella, stated "Today we are closer than ever before solving our energy and global warming issues. The solution is 'ALGAE', one of the oldest forms of life on Earth."

Algae-to-biofuels is quickly becoming a hot item. Unfortunately, like many new technology trends nonsense prevails and uninformed investors follow the yellow brick road. However, there is reality emerging.

Mr. LaStella further stated, "Green Star Products is emerging as a company that teaches its technology through its press releases rather than promotions." Mr. LaStella also stated, "Every day I get emails and phone calls questioning the viability of this newly discovered answer (algae) to Global Warming and the Energy Crisis. The truth is, that without algae, life on Earth as we know it would not exist. Almost three billion years ago our planet was a hostile place with excess N2, CO2 and toxic gases in the atmosphere until algae in the oceans began to transform CO2 through photosynthesis into oxygen (O2) making the air breathable. Then sunlight split some of the oxygen molecules to recombine into ozone (O3) and created the Ozone Layer, which protected the Earth's surface from the devastating UV rays from the sun. Therefore, without algae we would not be here today."

Today we are calling on algae again to save our planet. It is worth repeating the five major factors that favor algae. These are as follows:

1) Algae produce 100 times more oil per acre than traditional food oilseed crops (i.e. corn, soy, etc.).

2) Algae eat CO2, the major Global Warming Gas, and produce oxygen.

3) Algae require only sunshine and non-drinkable (salt or brackish) water.

4) Algae do not compete with food crops for either agricultural land or fresh water.

5) Algae can reproduce themselves and their oil every 6 hours, while it takes Mother Nature millions of years to produce crude oil in the ground.

Our civilization must learn quickly to wean itself off crude oil or it will not survive.

If you think this statement is not true then let's talk about engineering and scientific facts and not about political rhetoric. You should consider the following facts:

1) The three existing mega oil fields of the world (one in Mexico and two in Arab countries) are all exhibiting steep declines in production.

2) The oil industry finds only one new barrel of oil for every six barrels we burn.

3) The U.S. consumes 25% of all the oil produced in the world each day.

4) The United States has drilled more oil wells than the rest of the World combined yet only possesses 2% of the known oil reserves.

5) The U.N Secretary General Kofi Annan recently stated at the 2006 U.N. Climate Change Conference "Climate change is not just an environmental issue, as too many people still believe. It is an all-encompassing threat."

Mr. Annan went on to say "This is not science fiction. These are plausible scenarios, based on clear and rigorous scientific modeling. A few diehard skeptics continue to deny global warming is taking place and try to sow doubt. They should be seen for what they are: out of step, out of arguments and out of time."

The above factors present an energy picture that is not sustainable even in the short-term, and it's getting worst each day.

Algae-to-biodiesel can really make a substantial contribution to energy independence and can provide the U.S. with more fuel than soy oil, canola oil or corn oil combined. Algae oil can provide fuel without increasing food prices and algae meal could reduce animal feed prices or possibly even general food prices.

In New Mexico alone, the U.S. Department of Energy (US DOE) estimates that there are 5 billion acre-feet of salt water under the uninhabitable desert sands, which are good for little except growing algae.

Green Star Products, along with its Consortium partners, believes it has a decisive lead in the algae-to-biofuels race because it already possesses industrial biodiesel technology and has a technology lead in the production of algae (see press releases dated May 11 and July 9, 2007 for details).

Mr. LaStella summarizes that investors should not invest in any alternative energy company without professional advise and research. Remember the Dot Com catastrophes of the 1990s? Do your homework before you leap.

GSPI urges everyone who is interested in Global Warming and the Peak Oil Crisis to view the two-minute video (http://video.google.com/googleplayer.swf?docId=595872956429027619&hl=en)* and listen to the interview (http://www.wallst.net/audio/audio.asp?ticker=GSPI&id=3382). Also see GSPI press releases dated May 18 and May 11, 2007. You can find these links, press releases and more information about algae biodiesel at GreenStarUSA.com

*(Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

Green Star Products, Inc. (OTC:GSPI) (OTC:GSPI.PK) is an environmentally friendly company dedicated to creating innovative cost-effective products to improve the quality of life and clean up the environment. Green Star Products and its Consortium are involved in the production of renewable clean-burning biodiesel and other products, including lubricants, additives and devices that reduce emissions and improve fuel economy in vehicles, machinery and power plants. For more information, see Green Star Products' Web site at www.GreenStarUSA.com, or call Investor Relations at 619-864-4010, or fax 619-789-4743, or email info@GreenStarUSA.com. Information about trading prices and volume can be obtained at several Internet sites, including www.pinksheets.com, www.bloomberg.com and www.bigcharts.com under the ticker symbol "GSPI".

Forward-looking statements in the release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and technological changes, the company's dependence on third-party suppliers, and other risks detailed from time to time in the company's periodic filings with the Securities and Exchange Commission.

NOTE TO EDITORS: In N2, CO2, (O2), and (O3) mentioned above, the numerals 2 and 3 should be subscripts. These symbols may not appear properly in some systems.
Copyright Business Wire 2007
CSRwire

For more information please contact:
Joseph LaStella, President
Green Star Products, Inc.
619-864-4010
619-789-4743 fax
www.GreenStarUSA.com



Edited by Carolyn Allen, owner/editor of California Green Solutions
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