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Corporate Behavior is Connected to Consumer and Student Behavior

Life is all connected. Work. Home. Here's how and why leadership behaviors are the key.

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Business Performance for CEO Strategy

Surveys Say:
CEO's Feel the Pain of Not Measuring Up;
Consumers are Dissatisfied with Corporate Performance;
High Schools are Delivering the Unacceptable

StrengthBank Inc. comes to the fore as a provider of the essential process to connect the dots to better performance measures and deliverables. StrengthBank Inc. takes on the unsatisfactory numbers from business performance, consumer response, and high school graduate unpreparedness - a complicated trilateral dysfunction that is leaving CEO's, consumers, and high school educators perplexed, and searching for solutions. Surveys quantify the gnarly issues:
  • 57% CEO's feel the pressure to measure non-financial indicators yet remain in the dark about a solution. (4/9/2007 Springfield Business Journal, Survey: CEOs unaware of overall company health)
  • Consumers measure "corporate social responsibility" noting a company's treatment of its employees and its involvement in the community. (Washington, May 9, 2007 Fleishman-Hillard Inc. and the National Consumers League, second annual survey).
  • Educators groan at drop out rates and teen aberrant behavior as they struggle to provide engaged, prepared new hires for tomorrow's workforce. ("America's Perfect Storm")

Community Strategy for Boardroom and Community Performance Improvement

StrengthBank Inc. is connecting the three for a simply ingenious solution:

"Juxtapose the three contemporary measurement issues and the solution emerges. The antidote to unacceptable or nonexistent numbers in all 3 cases is to reconnect the dots to soft skills workouts or what we call talk groups," says Sandra Shelton, CEO, StrengthBank Inc. "A greater communication and people connection for business to the community; community to the schools, and schools to tomorrow's workplace reminds me of 'Dry Bones' an old spiritual stating the obvious physical connection of the parts of the human body: "...The foot bone connected to the leg bone, The leg bone connected to the knee bone, The knee bone connected to the thigh bone..."

Communication or people (relational) connection is not quite so straightforward. To strengthen the bonds of seeming relational disconnects, i.e., boardrooms and company policies, consumers' control of company performance, educators delivering career-ready graduates requires a unique, unparalleled pursuit. That pursuit is called StrengthBank(R) Talk Groups - business volunteers are certified in the StrengthBank(R) curriculum to mentor high school advisory periods two times a month.

Mentoring High School Youth, Connecting Businesses and Building a Stronger Community

Talk groups are achieving unprecedented engagement. The connection looks like this: business people mentor high school youth in advisory periods connected to consumer involvement connected to high school youth connected to relationship skills connected to safer, engaged communities. People who can relate create great businesses, communities, and high schools. All three challenges are being met simultaneously using StrengthBank(R) Talk Groups - a low cost/high involvement community initiative.

The Source for Reconnection to Better Business Performance

Every profitable organization knows somewhere deep down that the only sustained success can come from its people who are engaged in the business, more than that the community where the business takes place. Further, its people can serve as a consistent, energized workforce to accomplish continued profitability.

In a June 2007 article "Corporate Philanthropy" Mark Lester of Booz Allen Hamilton says: "Being a good corporate citizen is not only the right thing to do, but it's proving to be an essential business tool in the competitive market.

Corporate Philanthropy

Those companies that embrace corporate philanthropy [identified here as business people mentoring high schools on company time] find that they are not only creating social change in the communities where they live and work, but also are reaping the unintended benefits of strong return on investment (ROI) to their business in multiple areas." Mentoring youth during advisory groups accomplishes the essentials for today's and tomorrow's workforce: self-perpetuating encouragement, mutual respect, security, and positive relationship skills.

Mentors Benefit from Community Involvement

Mentors find that they relearn, refine, and retool their own positions while teens discover a more focused engagement in school that leads to bright, socially connected futures. "Relationship skills power academic skills; it is exciting to watch the kids 'get it'," adds Tamara Payne, CEO, Impact Promotions Plus, Burleson, Texas, a StrengthBank(R) mentor and lead recruiter.

HR Improves Morale ... Which Improves Customer Satisfaction

"From large to small companies, human resources executives struggle to improve employee morale because of its consistent link to higher levels of customer satisfaction. And, not all effective approaches involve spending corporate dollars," according to "Organizational Strategies for Raising Employee Morale," study conducted by Best Practices, LLC to determine the most effective corporate-wide strategies and tactics for measuring and improving employee commitment via engagement and morale… Learning about employees' families and personal lives is very effective…"

Benefits of StrengthBank(R) mentoring for connection solidarity

"Here's what happens when a community takes on StrengthBank(R) mentoring," Shelton explains. "Community involvement becomes a metaphor for excellence in the delightful pursuit of happiness. We've seen these benefits manifest themselves: For the mentee - improved self-confidence, solid self esteem, increased motivation, broadened horizons, greater respect for the group process, raised achievements, and continual inspiration; For the mentor - satisfaction from helping another person grow, development of healthy relationship skills to include parenting skills, and increased awareness of individual contribution; For organizations (including the high school) - development of workplace people skills, positive emotions and publicity, and mutually beneficial learning."

How CEO's can lead the way.

CEO's would be best served to come to the connections work out party and lead the charge to bring others in. Best first steps include:
  • Bring in training and development sessions to certify the workforce as StrengthBank(R) mentors while improving workplace communication, engagement, and service.
  • Establish mentoring time for all employees who wish to volunteer.
  • Be instrumental in getting the local high school to implement StrengthBank(R) For High Schools - A Relationship Skills initiative.

Involvement Creates Non-Financial Measures

Legacies that make a positive difference are built on a foundation of involvement. Rather than decrying the numbers dilemma, be a part of the solution to create powerful non-financial measures. "The most commonly cited barrier to volunteering is a perceived lack of free time (49 percent); haven't found a charity they want (16 percent); or they simply don't know how to get involved (8 percent).

Volunteer Connections and Involvement

The survey also shed light on what inspires Americans to volunteer, with 42 percent look for a personal connection, an additional 40 percent cite involvement in their community as a driving force. Nearly one in ten Americans say they got involved in volunteering because their employer encourages it (9 percent)." (Oakbrook, Ill., April 2007: national survey commissioned by McDonald's.)
For more information please contact:

Sandra Shelton, CEO
StrengthBank Inc.
817 230 4523
817 714 7377 CSRwire

Edited by Carolyn Allen, owner/editor of California Green Solutions
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