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Advertising Age Magazine Names Top Eco-Marketers

Advertisers now belive that this time the shift to eco-friendly business is not just a trend or merely a PR campaign, but a real and dramatic change in global corporate ethics.

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Eco-Marketers in Global Corporate Strategy

Advertising Age magazine now names the top "Eco-marketers" at its Green Conference in New York City, it appears that advertisers now belive that this time the shift to eco-friendly business is not just a trend or merely a PR campaign, but a real and dramatic change in global corporate ethics.

Green and Environmental Companies

Green and environmental companies like ZAP are gaining consumer confidence and interest as the growing green and ethical consumerism trends are fueled by high gas prices going into the summer driving season.

ZAP, gaining recognition in the marketplace, has also recently received substantial media coverage for its current line of affordable electric cars, priced in the $10,000 range. Next in line for the electric car manufacturer, ZAP is also working with Lotus Engineering to create the ZAP-X performance cars with an advanced battery system to enable the car to travel up to 350 miles between charges.

Branding Strategies

The new green ads are formatted in the color green, have a text link with “Green Ad” above the ad and the phrase “Green is Good” embedded into the bottom of the ad in green text. Public and private companies can easily be identified in the marketplace as a green or environmental brand to the growing number of ethical and green investors and consumers.

Edited by Carolyn Allen, owner/editor of California Green Solutions
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