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Marketing Electric NEVs for Community Transportation

Green Car Institute provides market data for neighborhood electric vehicles

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Marketing Neighborhood Electric Vehicles

Green Car Institute, a non-profit research and educational organization, has conducted a major study of the market for neighborhood electric vehicles (NEVs).

The study measures the potential for NEVs, focusing on their primary consumer market, master planned communities. The Market Potential of Neighborhood Electric Vehicles in Planned Communities quantifies current market size and estimates and forecasts demand for this class of vehicle. In addition, the study explores price and feature expectations of consumers. In its analysis of the results, GCI draws on the experience of Green Car Marketing & Communications’ recognized leadership in this area to present a thorough definition of the potential for, and obstacles to, this developing market.

Study of the Electric Vehicle Market in California

Green Car Institute’s background includes the landmark study of the electric vehicle market in California presented to the California Air Resources Board in September 2000: The Current & Future Market for Electric Vehicles. The study remains the most thorough publicly available research quantifying the market potential of, and analyzing obstacles to, the mass marketing of battery electric vehicles.

A number of electric vehicle marketing studies for NEVs are available on the Green Cars Institute website at

Edited by Carolyn Allen, owner/editor of California Green Solutions
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