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Marketing Electric NEVs for Community Transportation
Green Car Institute provides market data for neighborhood electric vehicles
Marketing Neighborhood Electric Vehicles
Green Car Institute, a non-profit research and educational organization, has conducted a major study of
the market for neighborhood electric vehicles (NEVs).
The study measures the potential for NEVs,
focusing on their primary consumer market, master planned communities.
The Market Potential of Neighborhood Electric Vehicles in Planned Communities quantifies current
market size and estimates and forecasts demand for this class of vehicle. In addition, the study explores
price and feature expectations of consumers. In its analysis of the results, GCI draws on the experience
of Green Car Marketing & Communications’ recognized leadership in this area to present a thorough
definition of the potential for, and obstacles to, this developing market.
Study of the Electric Vehicle Market in California
Green Car Institute’s background includes the landmark study of the electric vehicle market in California
presented to the California Air Resources Board in September 2000: The Current & Future Market for
Electric Vehicles. The study remains the most thorough publicly available research quantifying the market
potential of, and analyzing obstacles to, the mass marketing of battery electric vehicles.
A number of electric vehicle marketing studies for NEVs are available on the Green Cars Institute website at
Edited by Carolyn Allen