Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Green Marketing Trends

Paint Color Becomes a Scientifically Marketed Competitive Advantage

Automotive paint color becomes marketing advantage

Find green business solutions

Design is King...Design Trends...that is!

"Design is king," has become a marketing mantra in retail and manufacturing. As desktop publishing, computer-aided design and global marketing all have made more elegant design both feasible and affordable, companies are capitalizing on design as a marketing edge. Think Apple Computers. Or the fashion flavor of the week. Now car companies are discovering that COLOR is an important element of design...

Before you buy into this marketing rage...check the road. I've been noticing that 95%+ of the cars on the road here in Los Angeles are in the white-gray-black family. Maybe 1 in 50 is in the reddish family. And 1 in a hundred might be blue or green. This might be regional -- but a little practical research helps balance the marketing flavor of the year!

Automotive Design and Color

Ford Flex copper color Design and color rank as more important purchase consideration factors than ever before, so Ford Motor Company is planning its biggest paint changeover in company history and leveraging a new collaborative product development process aimed at winning customers.

By 2009, 45 percent of Ford, Lincoln and Mercury products by volume will feature new paint colors. Plus, Ford is using a new collaborative process that unites designers with marketing, manufacturing, purchasing and vehicle operations experts as well as dealers – and leverages their collective input to strategically develop top customer paint color choices.

“Our research shows that nearly 40 percent of consumers will turn to another brand if they can’t find the vehicle color they want,” said Susan Lampinen, group chief designer, Color and Materials, Ford Motor Company. “Using our design talent in harmony with other business operations has allowed us to create colors backed by science, ensuring we’re creating the right color palettes to support the business – in every region of North America.”

Ford Color Analysis

In the integrated process, Ford experts analyze vehicle characteristics, target markets and the manufacturing process to dream up a short-list of paint colors aimed at winning customers throughout the continent. The team works together to decide what percentage of Ford, Lincoln and Mercury vehicles will carry the specialty paint – and how they’re distributed geographically.

An early success story: Blazing Copper, the feature color for the all-new 2007 Ford Edge, hit the bull’s eye, with nearly 10 percent of customers choosing this bold color. This doubled traditional feature color take rates of 4 to 5 percent, helping drive Edge sales. In the second quarter, Edge was the No. 1-selling mid-size crossover in the industry.

Dealers are part of the new process, too. They participate in pre-production paint reviews. Plus, they receive guidance from designers when ordering vehicles to ensure the customer-desired colors are on display in dealer lots around the country. Dealers now have the tools to choose the appropriate color mix that display the most appealing colors for products in their markets.

Paint Color is the Eye Candy!

“To move the business forward, you need to offer products that excite people. Paint colors on well-designed vehicles are the eye candy that draws them into the showrooms,” said Lampinen. “Our collaborative process lets each part of the business provide different knowledge about the customer to develop a variety of colors that are fresh, appealing and right for customers, no matter where they call home.”

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

SOURCE: Ford Motor Corp

Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| automotive manufacturing | design | marketing |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

Customers Less Tolerant of Employee Rudeness Than Incompetence

Storytelling at Virtual Events

Consumers Tighten Purchasing Strategies for Value

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |