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Consumer Partnering with Grassroots Power

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Deepak Chopra and Join Forces to Mobilize Grassroots Change to Help People Create Positive Change in the World

Marketing tip: PARTNER!

California nonprofits and for-profits join forces to create green consumer solutions with "Action of the Month" program on radio and the Internet.

Care2 Brings California Partnering to Consumer Space

Care2, the largest conscious-consumer community on the Web with over 7.5 million members and 250 non profit partners, today announced a partnership with Dr. Deepak Chopra. As a spokesperson for the group, Chopra will spread the message that "One makes a difference" throughout and beyond Care2's network and will help mobilize action around specific causes. Chopra is the author of more than 50 books translated in over thirty-five languages, including numerous New York Times bestsellers and is President and CEO of the Alliance for a New Humanity.

As awareness grows of the many problems facing today’s world, ordinary citizens are increasingly motivated to change the world for the better, if only they could find a way. Chopra and Care2 have joined forces to connect individuals to the information, tools, and people they need to make constructive choices, often in just a few minutes a day.

Said Chopra, "Care2 and I have embarked on a joint mission to connect communities of people that want to make change and take action. The goal of this partnership is to connect groups of people from all over the world who aren't happy with the current conditions of war, poverty and injustice and create a global culture of compassion, unity and peace. The current state of the world is a reflection of ourselves, so we need to change the conversation. By joining forces with Care2 we are connecting groups who want to make positive changes and creating the critical mass necessary for change on a global level."

Beginning this fall, Chopra and Care2 will highlight an "Action of the Month" on both the Care2 website ( and on Chopra's Sirius radio program, calling attention to a particular important issue and spelling out corresponding actions people can take. The Action of the Month will span the many issues facing our world today – such as environmental conservation, human rights, animal welfare, poverty, healthy and green living, and more.

"We're thrilled to partner with Deepak to spread positive change and encourage everyone to take action," said Care2 CEO Randy Paynter. "It is our shared belief that each person has the ability make positive changes every day for themselves and the world. Together, we can cause a major shift in the way people think about taking action and weaving it into a regular part of their daily lives."

About Care2

Care2 ( is the largest conscious-consumer community on the Web, with over 7 ½ million members and 250 non profit partners. This leading social networking destination is an action center for people with a passion for leading a healthy and responsible lifestyle. Care2 is building a powerful network of online communities to collectively make a difference in the most important social, health and environmental causes of our time. Care2 also hosts, which generates millions of advocacy letters to decision makers each year.

About Deepak Chopra (

Time Magazine heralds Deepak Chopra as one of the top 100 heroes and icons of the century, and credits him as "the poet-prophet of alternative medicine." (Time Magazine, June 1999) Chopra is also the President and CEO of the Alliance for a New Humanity, a nonprofit formed to support policies, causes and actions that favor respect for life, human dignity, freedom, ecological sustainability and peace. The goal of the Alliance is to help create global communities of personal and social transformation and connect them with each other.

Edited by Carolyn Allen, owner/editor of California Green Solutions
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